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A growth strategy engineered for high-value real estate demand
How data-driven strategy and performance execution delivered exceptional ROAS in a competitive market.
Growth Strategy | Performance Marketing | Lead Generation | Conversion Optimization
Scope
We focused on generating qualified demand, optimizing conversion, and maximizing return on ad spend for AlZummuruda project bu Alaqtar Real Estate Development.
About client
Alaqtar is a forward-thinking real estate developer in Saudi Arabia, specializing in premium developments that shape the future of urban living. As part of its expansion, Alaqtar launched Al Zumuruda, a 2 million square meters residential and commercial community in Al Qassim.
Challenge
The challenge was not reach in itself, rather reaching the right buyers for their mega project.
Alaqtar needed to attract and convert high-quality buyers for Al Zumuruda, in a market defined by intense competition, long decision cycles, and high expectations.
Solution
Growth strategy
We defined clear growth objectives centered on qualified lead generation, conversion efficiency, and ROAS maximization.
This ensured performance efforts were tied directly to commercial outcomes, not vanity metrics.
Audience targeting
We identified and targeted high-net-worth and high-intent buyer segments most likely to convert, using advanced data analysis. This allowed Alaqtar to focus spend where it mattered most.
Brand strategy & positioning
Campaigns were tailored across Google, Meta, and programmatic platforms to reach buyers at different stages of the decision journey.
Messaging, formats, and placements were optimized per platform to drive relevance and efficiency.
Optimization & A/B testing
We executed extensive A/B testing across ad creatives, messaging, formats, and landing pages.
Real-time performance tracking enabled continuous optimization to improve engagement, reduce waste, and increase conversion rates.
Results
Exceptional growth performance driven by disciplined strategy and continuous optimization.
130x
ROAS
demonstrating highly efficient use of media spend.
7,276,360 SAR
In conversions
from an ad spend of 55,972 SAR.
+25%
Faster rollout
of sales and marketing materials.
1,580
Total leads generated.
7,277 M
Impressions.
driven by narrative and governance alignment.
1.17%
Lead-to-sales
conversion rates
